— PORTFOLIO

OUR LATEST WORK

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AGENCY

— ABOUT US

A FULL SERVICE AGENCY

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— SERVICES

WHAT WE OFFER

Services

Branding

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MARKETING

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— Case Studies

OUR LATEST WORK

How A New Business Fully Booked Out Their Calendar in One Month and Generated 23k+ a Month with a 15x ROA!

Don't just take our word for it... Check out the numbers

Summary


Recently, Marketing Brew began working on a client project selling high-ticket B2B services at a base price of $2,000 retainer. The client wanted to book out her calendar fast, but had no existing audience to start with and very little social presence. We found success through a coordinated launch, dilligent audience research, and a strategic social media approach.

Results


  • Yielded 57 Booked Calls in 31 Days of Running Ads
  • Booked at $27.40 Per Call
  • Reach: 15,368
  • Cold Audience- Landing Page Conversion Rate: 24.67%
  • At a conservative 10% closing rate, 15x ROA and $23,800 profit in ONE month.


INDUSTRY INTERPRETATION

We know conversions in industries vary.

In this niche the Average Cost per Result is $80-150. We achieved booked calls at $27.40.

Landing Page Conversion rate to a cold audience is 24.67%. Typical conversion page rate in this niche is 15%

CPC and CPM are consistent with industry standards to a cold audience.

STRATEGY

Results like these do not happen overnight. We did a full funnel build that was cohesive and incorporated the successful use of audience testing, audience research, and strategically using FB content as part of a coordinated social media approach.

By integrating the Client's personal story with her brand, we were able to establish trust with a cold audience quickly. The funnel effectively created a streamlined and automated booking system that she continues to use successfully today.

ACCOMPLISHMENTS

We started out with our signature onboarding process to establish the messaging and positioning of the business, and developed an organic content strategy to support the paid ad campaigns.

Then we created an early campaign to build social proof, and launched the book-a-call campaign which gained opt-ins for $27.40 each - well below industry standards for the niche.

The client had so many bookings she requested we pause the campaign after 30 days, as her schedule was full for the next month.


How An Online Business Coach Made 24K In 60 Days

Don't just take our word for it... Check out the numbers

Summary

Competition in the online coaching space is fierce. Every aspect of the marketing has to work just right, from the freebies, to funnel, to pixel and social proof on social media. While the online coach had experienced success in through referrals, she hadn’t yet cracked Facebook and she wanted to scale. Our first goal was to make Facebook work for her.From 3 webinars and email nurturing, she booked 32 calls over three weeks and with her sales closing rate of 25% she closed 8 clients into her 1:1 VIP coaching program ($3000), making her $24,000 USD in revenues, which was a return on ad spend (ROAS) of 9.6.

Results

  • Yielded 32 calls in 21 days
  • 650%. increase in traffic to freebie opt-ins
  • $2.25-$2.79 per lead
  • CTR of 1.76% (exceptional for a cold audience)

— CLIENTS

WE WORK WITH THE BEST ALL AROUND THE WORLD

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KATE BRYANT

ELEGANT THEMES